Canon, a leader in imaging technology, hosted an exclusive movie screening of Racket Queen in Lagos, a short film by acclaimed Nigerian filmmaker Nora Awolowo, shot entirely on the Canon EOS C400 cinema camera. The production stands as a testament to Nora’s creative excellence, visual storytelling finesse, and technical mastery, with her work speaking powerfully for itself.
The Canon EOS C400, designed for professional filmmakers, played a pivotal role in capturing the film’s striking visuals and emotional depth, showcasing Canon’s ongoing commitment to supporting the region’s creative community with advanced imaging tools.
The morning media screening brought together journalists from across arts, culture, entertainment, business, and technology publications, providing an exclusive first look at Racket Queen and deeper insight into Nora’s filmmaking approach. Later in the evening, Canon hosted an industry screening for filmmakers, peers, and Canon’s creative network, an engaging event and networking session celebrating collaboration, innovation, and shared passion for storytelling.
Both events also featured a soft launch of Canon’s new EOS C50, an entry-level cinema camera designed to empower emerging filmmakers. Compact yet powerful, the C50 expands Canon’s professional cinema lineup, making high-quality production more accessible to new creators.
Mr. Rashad Ghani, B2C Business Unit Director for Canon Central and North Africa
Speaking at the event, Mr. Rashad Ghani, B2C Business Unit Director for Canon Central and North Africa said, “At Canon, we believe in the power of storytelling and the importance of equipping creators with the right tools to express their vision. Our collaboration with Nora on Racket Queen reflects how technology and artistry come together to elevate filmmaking in Africa. We’re proud to continue empowering creators and building a thriving creative community across the region.”
Canon’s collaboration with Awolowo aligns with its Innovation, Customer, and Employee Experience (ICE) strategy, which focuses on innovation, customer empowerment, and long-term partnerships. By enabling filmmakers with cutting-edge imaging technology, Canon reinforces its position as the go-to brand for professional videography in Nigeria and across Africa.
The Racket Queen
The Racket Queen follows the journey of a young girl who discovers her passion for tennis and, with her mother’s support, pursues her dream of becoming a star. Along the way she encounters, triumphs, setbacks, and sacrifices. The film features performances by Pamilerin Ayodeji, Tunbosun Aiyedehin, Kayode Jnr Ojuolape, and Folu Storms.
Nora Awolowo, Filmmaker & Cinematographer reflecting on her experience added, “Working with Canon is always a creative partnership built on trust and innovation. The EOS C400 gave me the flexibility and technical precision I needed to bring Racket Queen to life. I’m proud of what we achieved together and grateful for Canon’s continued support for filmmakers like myself.”
Canon’s Commitment to African Filmmaking
Canon’s collaboration with Awolowo reflects its long-term commitment to African filmmaking. Through partnerships, training programmes, and access to professional equipment, Canon continues to empower the next generation of storytellers and strengthen its role in the region’s creative economy.
Distributed by APO Group on behalf of Canon Central and North Africa (CCNA).
If you have an interesting Article / Report/case study to share, please get in touch with us at editors@roymediative.com roy@roymediative.com, 9811346846/9625243429.
