The Department of BBA of KLH Bachupally inaugurated an AICTE Training and Learning (ATAL) Academy-sponsored Six-Day Faculty Development Programme (FDP) titled “AI and Advanced Analytics in Digital Marketing: Concepts, Tools, and Research Applications.” Being organised from August 3 to 8, 2026 at KLH GBS campus, the programme aims to provide faculty members, researchers, and academicians with advanced knowledge and practical exposure to Artificial Intelligence, advanced analytics, and their applications in digital marketing.
The inaugural ceremony was graced by Mr. Narasingh Patro, Senior Area Head, Housing.com, as the Chief Guest. With over 18 years of industry experience, he highlighted the growing role of AI and data-driven decision-making in transforming modern marketing practices. He encouraged participants to integrate AI-powered tools and emerging technologies into teaching and research, strengthen industry-academia collaboration, and prepare future-ready management graduates. He also delivered expert sessions on “Introduction to AI in Digital Marketing” and “Fundamentals of Marketing Analytics and KPIs,” offering practical insights into AI-driven marketing strategies, analytics frameworks, and performance measurement.
The six-day programme features expert sessions by accomplished industry professionals across key areas of AI-enabled marketing. Mr. Nikhil Kuruganti, Marketing Director, Anblicks, will address Customer Data and Data Management Techniques and AI-Driven Consumer Behaviour and Personalization. Mr. Shashi Vanga, Founder, 1CoreHub & AI Nexly, will cover Predictive Analytics for Marketing Decision-Making and AI Applications in SEO, SEM, and Digital Advertising, while Mr. Lokesh Arukala, CEO & Founder, GroX Digital Marketing Pvt. Ltd., will conduct sessions on AI Tools for Content Creation and Marketing Automation and Web Analytics and Performance Measurement using Google Analytics.
The FDP also includes an industrial visit to Gaint Clout Technologies Private Limited, Hyderabad, which works in Artificial Intelligence, Quantum Computing, Data Analytics, Software Development, and AI-powered digital solutions. Mr. Ch. Ashok Kumar, Co-Director cum Trainer, Digi Medha, will conduct sessions on Campaign Optimization using Data Analytics and AI and Ethical Issues, Data Privacy, and Research Applications in AI Marketing. Research article discussions covering emerging AI applications, data security, privacy, and digital marketing resilience, along with hands-on laboratory sessions, article summaries, assessments, and reflection exercises, form an integral part of the programme.
The programme has been organised under the supervision of Dr. Anand Bethapudi, Dean, KLH Global Business School, Dr. L Koteswarao, Principal, KLH Bachupally along with Dr. B. Sarath Simha, Coordinator of the programme. KLH remains committed to enhancing faculty and research capabilities while integrating emerging technologies into management education to prepare future-ready professionals.
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