Adobe Express has become the first brand partner on Fam Insider, a new program from FamApp that brings specially curated offers, experiences and benefits to its users.
The first Fam Insider offering is built around creativity, something that is central to how the next generation expresses itself and builds its future. FamApp has selected Adobe Express, Adobe’s quick and easy create-anything app, as the first partner in the program. Eligible FamApp users aged 13 years and older will have free access to Adobe Express Premium plan for one year, worth ~₹4,000. Users can find this offer on FamApp and redeem it in a few simple steps to create everything from college presentations, resumes and portfolios to social posts and Reels, with access to premium templates, advanced editing features and AI-powered tools.
For brands, reaching users early matters. They are already shaping culture, trends and purchase decisions, while influencing the technology choices their families make. FamApp describes this audience as the “CTOs of the household”, actively influencing what their families buy, subscribe to and use. Research also shows that brand loyalty earned early in life tends to stick, making this an important time for brands to build lasting relationships with future consumers.
For FamApp, the launch of Fam Insider marks the next step in its relationship with young India. FamApp currently has 20 million+ Gen Z users, processes more than 300 million transactions every month and is present across 18,000+ pincodes, making it the 7th largest UPI app in India by transaction volume.
Fam Insider has been built to bring relevant deals and experiences to young professionals and students, who are among the country’s most digitally engaged consumers. Adobe Express is the first partner, with FamApp planning to bring more such partnerships across technology, entertainment, lifestyle and other youth-relevant categories in the coming months.
Commenting on the partnership, Mr. Sambhav Jain, Founder & CEO, FamApp said, “It’s always the youth of today that shapes the culture and communities of the future. Fam has always been obsessed with being user-first and has spent years understanding the next generation, what matters to them and how they engage in the age of social media and AI. With Fam Insider, we’re bringing that understanding to brands by helping them offer something genuinely useful and relevant. We’re excited to have Adobe as our first partner and look forward to bringing more such meaningful partnerships to our users.”
“India’s youth are creating, learning, and expressing themselves in new ways. We are delighted to partner with FamApp, enabling this digitally-savvy audience with powerful creative tools to bring their ideas to life with high-quality content. We look forward to seeing what young creators across India build with Adobe Express,” added Mr. Govind Balakrishnan, SVP, Express Product Group, Adobe.
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