CRM technologies are the most valued in the finance function, according to a survey by Gartner.
The Gartner survey of 383 finance leaders taken in October 2024 showed that CRM technology, cloud ERP and analytics and business intelligence (ABI) tools were the top three most valued technologies in the finance function, with all three expected to see high levels of future investment (see Figure 1). The findings were shared today during the Gartner CFO & Finance Executive Conference, taking place here through tomorrow.
“CFOs are increasingly relying on CRM applications to analyze sales forecasts more accurately, using historical performance data to evaluate the likelihood of sales materializing,” said Nick Duffy, Senior Director Analyst in the Gartner Finance practice, speaking at the Gartner CFO & Finance Executive Conference in Sydney. “The fact that this is the highest valued technology in this survey show CFOs are looking for deeper insight on customer trends that drive financial outcomes.”
Figure 1: Most Valued Finance Technologies
Cloud ERP
Cloud enterprise resource planning (ERP) is establishing a new standard of value, with finance functions keen to tap into the advanced features that tend to be available via subscription model cloud ERP systems.“It’s telling that on-premises ERP was the most discontinued technology in this survey, with almost 20% of respondents planning to discontinue or already having discontinued its use,” said Duffy. “On premises ERP is now considered a low-value technology as we see a growing preference for cloud ERP systems.”ABI
Analytics and business intelligence (ABI) tools in finance are used for data visualization, as well as for data prep, modeling and logic writing analytic tools.“With a volatile business environment, there’s a need to provide faster, decision-ready financial insights to leaders in the business,” said Duffy. “Integration with AI capabilities is making this more accessible than ever for finance teams, so these tools rank highly for adoption and future investment currently.”
