Mahindra & Mahindra Financial Services Limited, one of India’s leading financial services providers, announced an expanded voice AI partnership with Sarvam, the Bengaluru-based sovereign AI company, at Global Fintech Fest (GFF) 2026, where Sarvam is this year’s AI Ecosystem Partner.
Building on an earlier collaboration, Mahindra Finance has scaled the engagement into one of the largest voice AI deployments in Indian financial services. The Mahindra Group’s AI Division (Mahindra AI) has developed voice agents on Sarvam’s platform that operate across 12 Indian languages and have completed over one crore calls to date, reaching Mahindra Finance customers in their preferred language, at a time of their choosing.
The partnership now spans three areas of Mahindra Finance’s business:
- Sales: Relationship-management voice agents check in with customers and surface cross-sell opportunities across vehicle, tractor, SME, housing, insurance and investment products.
- Collections: Voice agents support the full lifecycle, from pre-due reminders through to write-off and repossession-stage conversations.
- Employee engagement: Voice agents gather field-level feedback, giving leadership a more direct line of sight into frontline realities.
Strong collaboration between Mahindra AI and Sarvam have led to tangible results at scale for Mahindra Finance. Mahindra AI orchestrated campaigns layered on top of inhouse machine learning models that utilized Sarvam’s voice agents to advance Mahindra Finance’s sales and collections campaigns translating model-driven predictions into real conversations, at scale, in the customer’s own language. Every call is recorded and analysed by custom AI pipelines, feeding a continuous-improvement loop and integrating with downstream systems and activities, including CRM, loan servicing and collections, to turn conversations into action.
“Our customers have always trusted us to stay close to them, whether they are in a city or a village. Voice AI has allowed us to extend that closeness at scale reaching people proactively, in their own language,” said Mr. Raul Rebello, Managing Director & CEO, Mahindra Finance. “As we diversify into new lines of business, this partnership with Sarvam is central to how we scale customer-first financial services across Bharat.”
“Mahindra Finance has set a strong benchmark for what AI at scale can look like in financial services,” said Mr. Pratyush Kumar, Co-founder, Sarvam. “More than one crore calls across sales, collections and employee engagement show what becomes possible when AI is deeply embedded into the business and continuously learns from customer outcomes.”
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