Meta is starting to introduce new features in Meta AI designed to help small businesses get more done and grow faster. Meta is building Meta AI to be a partner to small businesses, and this is just the beginning.
Across meta.ai, the Meta AI mobile app, and the new Meta AI desktop app, you can now choose to have Meta AI work directly with your Instagram and Facebook accounts, Meta ad campaigns, and Google Workspace (Gmail, Docs, Sheets, and Slides). When Meta AI can see all of this context in the same conversation, the insights get sharper and more specific to you. With the new Mac app, you can share a window during a session to show what you’re working on, and it responds with tailored advice to the work in front of you. You can also use built-in dictation that works across all apps on your Mac.
This update means you can ask Meta AI questions about your business and get answers drawn from the context only Meta has, like your account engagement and ad performance. Beyond your own accounts, you can get publicly available insights about comparable brands and how they are building their presence on Meta.
You can also prompt Meta AI to use information from your business info and the web to create decks, docs, and spreadsheets you need to keep your business growing. And, you can let Meta AI handle work you’ve been doing manually by setting up recurring tasks and reminders to stay up to date on how your business is doing.
Here’s what that looks like in practice:
Understand your organic content
Ask Meta AI about your organic Facebook and Instagram content and it draws on your audience engagement (reach, saves, shares, comments, and profile visits) to tell you what’s resonating with your audience and give personalized suggestions based on what’s worked.
Prompt to try: “What types of content have worked best for my Instagram account over the last month? What can I do differently? Send me a report every Monday.”
Understand your market landscape
You can ask Meta AI to analyze public content and engagement patterns from similar brands on Facebook and Instagram – so you can see what’s working and how you might be able to stand out.
Prompt to try: “Benchmark my organic performance against 5 top and comparable brands in my space – am I ahead or behind, what’s driving the gap, and what should I change? Check the brand list with me first.”
Optimize your Meta ads
Alongside your organic insights, you can get a clear understanding of what’s working in your Meta ad campaigns as well as suggestions for what to change next. Meta AI reviews your ads performance data and surfaces robust analysis — from which audiences are delivering, patterns in your best performing content, which ad creative is no longer resonating and why, to where your budget could work harder.
Prompt to try: “Review my ad performance over the last 90 days: what’s working, what’s not? What do my top ad sets have in common, and what should I change in the next 30 days? Then, turn the analysis into a 3-slide deck I can share with my team.”
Early Feedback from Small Businesses
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