PPDS, the exclusive global provider of Philips Professional Displays and complementary solutions, is excited to announce its latest partner driven collaboration with Oracle Red Bull Racing, with the installation of two fully tailored all weather dvLED displays at the Formula One™ giant’s global headquarters in Milton Keynes.
Continuing a series of transformational projects driven by Oracle Red Bull Racing with Philips Professional Displays – exclusive digital display supplier and Team Partner – this new collaboration takes the power and sustainability benefits of the Philips LED range at the Red Bull Technology Campus outside for the first time.
Occupying more than 700,000 square feet, the campus is a place where ideas and innovations come to life – home to Oracle Red Bull Racing, Red Bull Ford Powertrains, the Visa Cash App Racing Bulls team, and the MK-7 event venue, which recently also saw the installation of a record breaking 46.25m wide Philips LED wall, as well as a range of Philips signage and interactive displays.
This makes the Campus a daily hotbed of activity, welcoming visitors from around the world – from celebrities to fans, engineers and employees – with the majority passing through its main entrance by vehicle.
Driving forward
Following installations of digital signage, interactive touch screens, and dvLED displays within the MK-7 event space and the Oracle Red Bull Racing offices, the team turned its attention to welcoming and directing visitors upon entering the campus, replacing existing signage with a new digitised and connected display solution. Security and high brightness were a must.
Following multiple site visits and consultations, the P2.4 Philips Public LED 7000 Series displays were selected to be positioned after vehicles passed through the security barrier at the Campus, as well as at the main entrance to MK-7.
With Milton Keynes averaging over 730mm of rain annually, protecting the displays was essential – with PPDS teaming up with Netherlands based specialist, VEBO Digital Signage Solutions, to build custom designed protective casings. The cabinets, standing nearly 3m tall, are embossed with Oracle Red Bull Racing branding and are built to withstand whatever weather Mother Nature provides.
An IP30 rating and conformal coating ensure additional protection against any moisture or pollutants.
Perfectly handling
Crucial to the project’s success, and among the many reasons for the Philips Public LED 7000 Series being the outstanding choice to meet the team’s ambitions, was the ability to deliver stunning high brightness, quality resolution, and advanced colours and contrast to accurately showcase the Oracle Red Bull Racing brand and its campaigns, perfectly visible in any lighting condition.
Providing a personal touch, content can be created, scheduled and changed effortlessly to suit the occasion – such as welcoming special guests, partners and for corporate events – via Novastar controllers and DS Templates CMS.
The project also meets Oracle Red Bull Racing’s uncompromising strategy around sustainability, with the Philips Public LED 7000 Series designed to deliver dynamic power savings, helping to reduce environmental impact and total cost of ownership.
In keeping with the fast pace of F1, the Philips Public LED 7000 Series also offers active health monitoring and has been designed to make maintenance fast, predictable, and simple – just like a pitstop.
Mr. Laurent Mekies, CEO and Team Principal at Oracle Red Bull Racing
Mr. Laurent Mekies, CEO and Team Principal at Oracle Red Bull Racing commented, “In the high-stakes world of Formula One™, following along isn’t an option. From precision displays trackside and bold branding in our hospitality areas, to the stunning LED arc and expansive screen network at the Red Bull Technology Campus, our Philips Professional Displays are uniquely configured to continue the magic of the race and showcase the best for Oracle Red Bull Racing.”
Mr. Jae O Choi Park, EMEA Commercial Head at PPDS
Mr. Jae O Choi Park, EMEA Commercial Head at PPDS added, “Drawing upon our network of PPDS Partners allows us to augment our Philips Professional Displays with unique solutions for Oracle Red Bull Racing. Indoors, outdoors, and all around, we make it our mission to ensure the best experiences for the team, as well as its visitors and guests.”
Ms. Emily Falconer, Head of Events at Oracle Red Bull Racing
Ms. Emily Falconer, Head of Events at Oracle Red Bull Racing added, “The welcome we give to our visitors and guests at Oracle Red Bull Racing starts from the moment they arrive on Campus. Our Philips LED displays are positioned to ensure an easy and well branded journey, from the gatehouse to our facilities.”
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