PPDS, the exclusive global provider of Philips Professional Displays and complementary solutions, is pleased to announce the promotion of Mr. Jonas Fjeld to Business Manager Nordics.
Part of a broader organisational realignment designed to support future growth and deliver more localised, tailored service and support to partners and customers, Jonas has been appointed to the newly created role after joining PPDS in August 2025 as Country Sales Manager for Philips Professional Displays in Norway.
With more than 15 years of top level AV/IT sales and management experience under his belt, including a decade working at two of the world’s leading manufacturers and distributors, Jonas has consistently demonstrated the leadership and expertise required to support the company’s continued growth across both local and international markets and through all verticals.
Reporting to Mr. Jae O Choi Park, EMEA Commercial Head at PPDS, Jonas’ expanded role now covers Sweden, Finland, Denmark, Norway, Estonia, and the Baltics. He will be responsible for leading the sales and commercial strategy across all products and solutions – including Philips LED and Videowalls, Signage, ePaper and interactive displays, professional and hotel TVs, and solutions – driving growth and strengthening brand presence in each country.
Working closely with his team, including Lilly Janson, Sales Manager Finland and Baltics, Peter Bystrom, Sales Manager Sweden, and Peter Thurner, Sales Manager Sweden, Jonas will also focus heavily on further strengthening and expanding channel relationships with distributors, system integrators, AV/IT partners, designers and architects, ensuring PPDS remains at the forefront of future project tenders.
Commenting on his appointment, Jonas said, “Since joining PPDS, I have believed strongly in what we can achieve with our portfolio and talented team. We have built strong momentum in Norway, and I am proud to now take on this expanded role. There are significant opportunities ahead across the Nordics, and together we will continue to strengthen PPDS’ position in the market.”
Jae added, “Jonas has demonstrated strong leadership and a clear ability to develop and execute strategies that deliver results. His deep understanding of the Nordic region made him the natural choice for this role. On behalf of PPDS, I wish him every success.”
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