Procol, India’s first Agentic AI procurement platform, announced that it has enabled Zuari FarmHub, part of the Adventz Group, to accelerate its freight procurement cycles by up to 95% while achieving ~6% cost savings through AI-led sourcing and real-time price discovery.
Zuari FarmHub, a leading agri-tech solutions provider, operates in a highly dynamic and season-driven environment, where freight demand fluctuates across regions, routes, and timelines. Traditionally, its procurement processes relied on manual RFQs, offline negotiations, and fragmented workflows, resulting in limited visibility, slower turnaround times, and suboptimal price discovery.
To address these challenges, Zuari FarmHub partnered with Procol to digitise and centralise its freight sourcing operations. By leveraging Procol’s AI-powered sourcing suite, including smart RFQs, real-time e-auctions, and analytics dashboards, the company streamlined vendor communication, improved participation, and enabled structured, data-driven procurement.
The introduction of real-time e-auctions significantly enhanced price discovery, while custom approval workflows ensured faster and compliant decision-making. Additionally, centralised spend analytics provided complete visibility across locations, strengthening audit readiness and enabling more strategic sourcing decisions.
As a result, procurement cycles that previously took up to 2–3 months have now been reduced to near real-time execution, with certain logistics sourcing events completed within minutes. The platform has also enabled 100% visibility across procurement operations, improving transparency and operational efficiency at scale.
Commenting on the transformation, Mr. P C Kaveriappa, Joint General Manager, Zuari FarmHub said, “After evaluating multiple platforms, Procol emerged as the best fit for our needs. We’ve reduced negotiation timelines from months to real-time procurement. The platform is easy to use for both our team and vendors, and has helped us achieve measurable business outcomes.”
Mr. Gaurav Baheti, Founder & CEO, Procol added, “Freight procurement in dynamic, multi-location businesses requires speed, transparency, and adaptability. With Zuari FarmHub, we are demonstrating how AI-led sourcing and real-time auctions can transform procurement into a strategic, high-impact function.”
As enterprises increasingly adopt AI-driven operations, procurement is emerging as a critical lever for efficiency, cost optimisation, and control. Procol’s partnership with Zuari FarmHub highlights how digitisation and intelligent sourcing can deliver measurable, enterprise-scale impact.
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