Route Mobile Limited, a global leader in Communications Platform as a Service (CPaaS) offering messaging, voice, email, and identity and verification solutions, and a Proximus Global company, announced that its wholly owned subsidiary, Route Connect Private Limited, has signed a Business Transfer Agreement (BTA) to acquire the identified business undertaking of Heltar Technologies Private Limited, an AI-driven omnichannel customer engagement platform provider, on a slump sale basis.
Heltar’s AI-driven omnichannel customer engagement platform turns communication workflows into automated programs, from a single prompt to a live customer journey. Its chatbot and automation capabilities span WhatsApp and RCS, while its no-code, prompt-driven platform enables enterprises to configure and launch new use cases in days rather than months. This speed has helped several large enterprise customers run high-value sales and marketing programs on Heltar, delivering measurable improvements in conversion rates, customer satisfaction, and ROI. The platform is also extending into voice, across WhatsApp Business Calling and traditional channels, alongside AI-driven analytics that help enterprises measure and optimize communication performance.
Route Mobile already operates across messaging, voice, email, and identity and verification, serving enterprises, OTT players, and mobile network operators worldwide. The acquisition is expected to support growth in Route Mobile’s non-SMS business by bringing Heltar’s AI-native chatbot, voice, and analytics capabilities to enterprise customers in India and other geographies, with the potential to build further customer engagement and data capabilities over time. The acquisition is consistent with Route Mobile’s previously announced strategy of pursuing targeted AI acquisitions and with the growth plans already shared with the market, with benefits expected to build over the medium term.
The transaction is structured as a slump sale, under which Heltar will transfer the identified business undertaking to Route Connect Private Limited as a going concern. This includes the Heltar brand and intellectual property, its technology platform, customers, and employees, who will transition to Route Connect as part of the transaction. The transaction will be funded through Route Mobile’s available cash, consistent with the Company’s previously communicated capital allocation strategy. The deal is expected to close in the coming weeks, subject to customary closing conditions.
Heltar’s founding team, all IIT alumni, will continue to lead the platform within Route Mobile, driving revenue growth and expanding its AI-driven engagement capabilities into new use cases and channels.
“This acquisition opens up a significant opportunity for us. Enterprises are shifting more of their engagement spend toward AI-native platforms, and this gives Route Mobile a strong position to capture that shift, starting with the enterprise customers who already trust us for messaging, voice, and identity, and are now looking for exactly this kind of intelligent, automated engagement layer,” said Mr. Tushar Agnihotri, Chief Executive Officer, Route Mobile Limited.
“We built Heltar to let enterprise teams launch new use cases quickly, without engineering effort – that’s why some of our largest customers now run core sales and marketing programs on the platform. We’ll keep building on this within Route Mobile, extending further into voice and analytics, with the scale and global reach to take it well beyond where we operate today,” said Mr. Avyukt Aggarwal, Co-Founder and Chief Executive Officer, Heltar Technologies Private Limited.
“Route Mobile already offers a broad range of communication channels beyond SMS, and this acquisition is about accelerating that part of our business even faster. Heltar’s AI-driven engagement platform goes well beyond any single channel, spanning WhatsApp, RCS, and voice, with analytics capabilities our enterprise customers are already asking for. We see it as a platform we can build on for years to come as we bring it to customers in India and other markets,” said Mr. Rajdipkumar Gupta, Managing Director, Route Mobile Limited.
If you have an interesting Article / Report/case study to share, please get in touch with us at editors@roymediative.com roy@roymediative.com, 9811346846/9625243429
