Stupa Sports, the Gurugram-headquartered leading global sports technology and analytics company, announced Stupa Cast’s debut into yet another European host nation, Spain, after signing an agreement with the leading Padel team tournament, the Generali Hexagon Cup 2026, as its official Data and Technology partner. As part of the agreement Stupa Sports will deploy its in-house Artificial Intelligence (AI) driven solution for Broadcast Stats and Media Highlights Stupa Cast, as well as a comprehensive suite of services designed to enrich the event’s broadcast, fan interaction, and analytical capabilities.
The Hexagon Cup is scheduled January 28-February 1, 2026, and comprises eight mixed teams across the men’s, women’s and Next Gen (U-21) categories. The best professional players in the world, divided into men’s, women’s and Next Gen categories, joined forces to compete in teams led by major personalities such as Sergio “Kun” Agüero (Krü Padel by Taktika), Eva Longoria, (ElevenEleven); the Rafa Nadal Academy (Rafa Nadal Academy Team by COX), Pierre Gasly (10 Padel Alpine), Andy Murray, Anthony Joshua, (AD/vantage Padel Team) and Robert Lewandowski (RL9 Padel Team).
Now in its third edition, it will be held at the Caja Magica in Madrid and among Stupa Sports’ key deliverables will be Live Scoring & Data Feed Transmission, real-time statistics and dynamic graphics and On-site Expertise
Commenting on the development, Ms. Megha Gambhir, Co-founder & CEO, Stupa Sports said, “Having also partnered Major League Table Tennis in the USA, Stupa Cast is across three continents, and as we continue to get positive feedback from our valued partners, we expect to build on it and help transform the sports landscape with the power of AI-driven analytics. It is a matter of great pride and honour for us to be associated with a legendary and pathbreaking tournament like the Hexagon Cup, and we look forward to making the wonderful sport of Padel even more exciting for everyone to watch, with cutting-edge AI-tech.”
Stupa Cast, first deployed by World Table Tennis in 2023 has since expanded its presence in sports like Badminton, Pickleball and even Volleyball where the domestic Prime Volleyball League also deployed it in their previous season. This agreement also consolidates the solution’s European presence with Spain now becoming the fifth country after Sweden, Austria, Denmark and Switzerland to have accepted Stupa Cast.
Ms. Astrid Thams, Commercial Managing Director of Hexagon Cup said, “The GENERALI Hexagon Cup is dedicated to pushing the boundaries of sports entertainment, and our partnership with Stupa Sports is a significant step in that direction. Their expertise in real-time data and AI analytics, notably through Stupa Cast, will be instrumental in providing a deeper, more immersive experience for our global audience and partners. This collaboration reinforces our commitment to innovation and helps us further solidify the Hexagon Cup’s position at the forefront of professional Padel.”
The agreement also importantly signifies the company’s further consolidation within the global Padel community. This latest partnership with the Generali Hexagon Cup builds on Stupa Sports’ increasing presence in the sport, including its role as Data & Technology Partner for the ongoing FIP Bronze Mumbai 2026, hosted by VPadel at the VPadel Arena. Furthermore, Stupa successfully supported another key FIP-sanctioned event in November 2025, the FIP Silver Hong Kong, where it delivered AI analytics from Stupa Cast alongside streaming and production services for the event’s operational execution, solidifying its expertise in enhancing high-profile padel competitions.
Late last year, Stupa Sports announced two significant international partnerships, marking a major leap in its global expansion strategy. The company had joined forces with Swiss Tennis to serve as the Official Competition Management Partner for Padel events across Switzerland, and had simultaneously entered the world of professional Pickleball as the exclusive Data & Technology Partner for the Pickleball Champions League (PCL) Asia Finals 2025 in Shenzhen, China.
These collaborations underscore Stupa’s growing influence in the global sports ecosystem and highlight the increasing demand for cutting-edge, AI-driven technology solutions from an Indian firm leading innovation across multiple sports.
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