Newline Interactive transforms collaboration with innovative, user-friendly technology, enhancing communication and empowering organizations while delivering exceptional support and fostering lasting partnerships. During an exclusive interaction with Smart Solutions World, Mr. Karthik Narayanan, MD – India & Middle East, Newline Interactive shares insights on their latest innovations and market strategies.
Newline’s Latest Solutions for the Education Segment
Newline continues to push the boundaries with innovative solutions in the education segment. We are introducing our all-in-one LED solution, the DV series, which is available in sizes of 120″, 150″, and 180″. Additionally, we have expanded into the non-touch segment with the new STV series. Our digital signage offerings range from 43″ to 98″. For the interactive segment, we are excited to launch the world’s first EDLA-capable devices—the Q Pro and Z Pro—bringing the full Google ecosystem into our panels. We’re also introducing the S series, an Android 14-powered interactive solution with 8GB RAM and up to 320GB storage.
Key Changes in the Digital Display Market
The digital display market in India has experienced a shift. Traditionally, the education sector accounted for around 70% of the business, with corporate contributing 30%. However, this year, we’ve observed a shift in dynamics, with booming corporate demand, particularly for solutions like EDLA, while the education sector has seen a slight slowdown. Looking ahead, the education segment will be driven by advancements in RAM, ROM, and Android versions. We are ready for this shift, offering Android 14 solutions with 8GB RAM and up to 320GB storage.
What Sets Newline Apart from Competitors
Newline has been a leader in the market since 1991, and we stand out as the original equipment manufacturer of interactive flat panels. Our unique position as the world’s first EDLA-compatible device manufacturer sets us apart from competitors. While many players in India focus on high volumes in the education market with lower margins, Newline maintains a strong presence in the corporate market, holding a 42% market share. This corporate focus allows us to offer higher margins, benefiting both our resellers and distributors.
Contributing to the Make in India Initiative
Although Newline hasn’t been actively involved in the Make in India initiative recently, we are excited to announce that we will establish an assembly plant in Chennai starting this November. This will enable us to manufacture our products locally and contribute to the initiative.
The Role of AI in the Display Market
AI is becoming an increasingly significant force in the digital display market, and Newline is at the forefront of this revolution. We have introduced India’s first AI-enabled whiteboarding software, Newline Canvas, which eliminates the need for a teacher to solve complex mathematical problems or chemical equations. With a simple stroke of the pen, Newline Canvas provides instant solutions, making it a groundbreaking tool in education. As the sole provider of this advanced software in India, Newline is leading the way in AI-driven market innovations.
Message to Viewers and Partners
Despite the current economic challenges, we believe that the interactive segment is poised for significant growth by the end of the year. We encourage everyone to thoroughly explore market solutions and after-sales service options before making decisions. For those invested in this evolving sector, Newline stands out as an excellent choice for your display technology needs.
